Publications, Keynotes & Other Presentations

  • Business-to-Business Marketing: How Does It Work?

    by Melanie Griffin
    When we think of business transactions, oftentimes we automatically envision Business-to-Consumer (B2C) transactions, however B2B, or Business-to-Business, exists as well. When you have a Business-to-Business model, there are several factors to plan for that are imperative to your business's success. 
    Posted in Entrepreneur, Maximize Performance, Small Business Resources

  • Ensuring Success As a Small Retailer

    by Melanie Griffin

    Any new business will need a sizable upfront investment, most notably if it has a brick-and-mortar storefront. Depending on the nature of the store you are opening, it is possible that there will be an extensive list of items that will need to be in place prior to you flipping that front door sign to “Open.” Many items are typical of every establishment, but there is much more that is involved.

    Posted in Entrepreneur, Maximize Performance, Small Business Resources